We know - for many nail technicians, the thought of marketing sounds worse than a set of chipped nails. You’d rather spend time refining your skills, learning new techniques, and catching up on the latest trends. With so much in your hands, an extra responsibility feels like too much to handle.
But the reality is that marketing is crucial if you want to expand your business. Fortunately, social media makes marketing incredibly easy, especially if you take the time to do it correctly. Plus, it hardly requires any time or cost, making it a fuss-free solution you should implement.
Continue reading to learn more about how you can use social media to your advantage and gain a loyal client base as a result.
Our live on promoting yourself!
- Showcase Your Work on Social Media
It’s no secret that everyone turns to social media for nail inspiration. Try to get into the habit of taking photos of your clients’ to promote your salon. For the best results, move your client to natural lighting and snap several pictures from different angles. Post a wide range of styles, from classic French manis to elaborate nail art. By using social media to showcase your diverse portfolio, you automatically give potential clients a look at your work and what they can expect from your services. After all, your Instagram-worthy manicures deserve to be admired!
Listen, quick pictures or videos do wonders! Check this out as an example. While the engagement was not high I did get a couple new pedicure appointments from it!
- Record & Post Videos
This can seem a bit daunting at first, but once you get the hang of it, you might actually find yourself enjoying it. Like in the video above, you need to take these steps to grow! Try using Instagram Reels to share more about your business, including behind-the-scenes clips and fun trends your audience (and you!) will love.
Let me tell you. Videos that show the before and after generally bring in the most engagement because it is motivational and inspiring. Take the video below of us opening our store... we had almost 10,000 engagements on this video alone and we were not even open yet.
- Engage With Clients
Authentic engagement is key to retaining and attracting new clients. Spend a few minutes daily reading and responding to comments, answering private messages, and interacting with your tagged photos. You can also allow clients to schedule appointments directly through social media. This shows you’re easily accessible, making it more likely that a client will choose to book you over other nail techs that require a bit more hoop-jumping.
- Use Hashtags
If you have yet to familiarize yourself with social media lingo, now is the time to brush up on your knowledge! Hashtags are an important part of gaining more exposure on Instagram and Facebook, as they make it easier for people to find your posts and profile. Plus, they’re easily trackable, allowing you to discover which hashtags are most effective for you. Some common examples include #nailart, #manicure, #naildesign.
However, if you want to take a more localized approach, be sure to create hashtags tailored to your salon and services. Also, encourage your clients to use your hashtags when tagging you in their posts.
Pro tip: Include your salon’s location on your photos to help you come up in local searches more frequently.
Simply put, if you want to promote your business and attract more clients, social media is an invaluable tool to add to your kit. While it can seem like a nail-biting process in the beginning, it can be a fun, fulfilling way to showcase your talent and gain more customers as a result.